What happened to Felix the Cat?

In 2007, the city of Los Angeles almost declared the historic Felix Chevrolet neon sign and dealership an official landmark. Then Mayor Villaraigosa's office asked the Cultural Heritage Commission to stop the process, claiming it would be bad for business. Darryl Holter of Felix Chevrolet promised to maintain the sign for future generations. Five years later, Felix Chevrolet partnered with General Motors to rip out the vintage neon tubes and illuminate Felix the Cat with LEDs. If you want Felix Chevrolet to honor its promise to the city and restore this great neon sign, please sign the petition.

Thursday, October 15, 2020

In the first two weeks of October 2020, multiple demolition permits were pulled for buildings on the Felix Chevrolet property at 3330 South Figueroa. What this means for the un-landmarked Felix the Cat sign is, at this moment, a mystery. 

We believe that even with the non-historic LED lights that replaced the original neon tubes, the sign is a cultural landmark that should be preserved in place. Stay tuned for more information, and opportunities to get involved.

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