What happened to Felix the Cat?

In 2007, the city of Los Angeles almost declared the historic Felix Chevrolet neon sign and dealership an official landmark. Then Mayor Villaraigosa's office asked the Cultural Heritage Commission to stop the process, claiming it would be bad for business. Darryl Holter of Felix Chevrolet promised to maintain the sign for future generations. Five years later, Felix Chevrolet partnered with General Motors to rip out the vintage neon tubes and illuminate Felix the Cat with LEDs. If you want Felix Chevrolet to honor its promise to the city and restore this great neon sign, please sign the petition.

Thursday, November 1, 2012

Frequently Asked Questions

Q: But I thought the Felix the Cat sign was an official city landmark? Isn't it protected?

A: Felix is not an official city landmark. In summer 2007, the Cultural Heritage Commission recommended that the sign and the dealership building be designated as landmarks, but Mayor Villaraigosa opposed the designation -- read his Deputy's letter here -- on the grounds that it might have a negative impact on "Auto Row" business growth.

When Mayor Villaraigosa stopped Felix from being landmarked, Darryl Holter of Felix Chevrolet promised to maintain the sign, or donate it to a museum. Five years later, Felix Chevrolet partnered with General Motors on an energy overhaul of the dealership. The vintage neon tubes were stripped from the Felix the Cat sign, and replaced with LEDs. Because the sign was not an official city landmark, there is nothing that the city could do to stop this.

photo credit: Charles Fisher (September 12, 2012)

Q: But isn't neon less "green" and more expensive than LED lights?

A: Actually, no. In a September 2012 article entitled "Neon: Green Again," in Signs of the Times, the journal of the sign industry, Loren Hudson notes that Underwriters Laboratories recently included neon on its list of Green Energy Certified lighting sources. As for the supposed cost saving of LEDs versus neon light: In 2004, the 40-year-old neon Citgo sign at Fenway Park in Boston received its first LED retrofit. Cost of operation immediately increased from $8,100/year to $282,000/year, and after just five years, the LEDs failed and had to be replaced. Read the article here.

Q: Okay, it sounds like neon is better than LED, and that Felix Chevrolet broke their word to Mayor Villaraigosa and the community that they would maintain or donate the sign. But Felix the Cat has already been altered. What can we do about it now?

A: Please sign the petition asking Felix Chevrolet and General Motors to restore the removed neon tubes and make L.A.'s most beloved neon sign itself again. And subscribe to this blog's occasional email updates (see the "follow by email" link at lower right), so we can keep you informed about this preservation campaign.


  1. For three years during the mid 70's I lived across the street from this sign (the lovely old neon version) as a dorm resident at USC. Felix, who in those days was not yet obscured by the parking structure which now stands between him and the EVK dorm was a sweet sight to behold all aglow at night ;perhaps esp. for me as I'd always adored the cartoon character.
    This new version is lifeless.

  2. It is absolutely time that we fixed our history. When so little of the past is preserved in Los Angeles, we have to fight tooth and nail for those things that we recognize on a day to day basis. New York has the Statue of Liberty, France has the Eiffel Tower, and LA has Felix!