What happened to Felix the Cat?

In 2007, the city of Los Angeles almost declared the historic Felix Chevrolet neon sign and dealership an official landmark. Then Mayor Villaraigosa's office asked the Cultural Heritage Commission to stop the process, claiming it would be bad for business. Darryl Holter of Felix Chevrolet promised to maintain the sign for future generations. Five years later, Felix Chevrolet partnered with General Motors to rip out the vintage neon tubes and illuminate Felix the Cat with LEDs. If you want Felix Chevrolet to honor its promise to the city and restore this great neon sign, please sign the petition.

Press Clips

Felix the Cat Sign Switched From Neon Lights to LEDs. Preservationists Are Pissed (L.J. Williamson, L.A. Weekly, November 2, 2012)
Fix Felix: Petition to Get Iconic Sign Glowing Neon Again (Lindsay William-Ross, LAist, November 12, 2012)
Felix the Cat Sign Goes LED, Pissing Off Neon Enthusiasts (Adrian Glick Kudler, Curbed, November 13, 2012)
Crazy ‘Bout that Neon Cat, FELIX! (See California, December 11, 2012)
Gutting or greening the cat? Preservationists meow about the new Felix (Which Way, LA?, KCRW, Dcember 26, 2012)
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